Larme Kei is a casual, yet mature fashion. Though the fashion's most well-known form is not necessarily Yumekawaii, Yumekawaii themes can be used within Larme Kei. Larme Kei translates to "fashion of tears", as "larme" means "tear" in French. The fashion aims to emulate the look of a someone who is teary-eyed, sweet, and innocent, yet elegant. Thus, hallmarks of the fashion include droopy eyes and blush.
The style was derived from common attributes amongst outfits that were featured in the bi-monthly magazine titled Larme, which launched in 2012.
Though Larme Kei is somewhat subjective, it is often characterized by its use of chiffon, velvet, and silk fabrics, as well as an overall feel of maturity and elegance, yet still girly and sweet. Contrary to most Yumekawaii fashions, Larme Kei denies the use of oversized, bright clothing, but rather settles for well-fitted clothes and muted colors, as well as black (uncommon in Yumekawaii). Similarly, colorfully dyed or over-done hair isn't often used in Larme Kei, as the style gives a more natural look. The lack of bright colors in Larme Kei makes the style a bit difficult to mix with Yumekawaii, but combining Larme fashion with muted pastels creates a dreamier look, suitable for Yumekawaii.
The style was popularized by model Risa Nakamura during her modeling career for Larme magazine in 2013. As her career skyrocketed and she was granted many more modeling opportunities, she released her book Risadoll: Risa Nakamura First Style Book, which primarily focused on Larme Kei. Independently, she has since been known as an icon in Larme Kei, and continues to shape the fashion.