Often known as the most extreme of Japanese street fashions, Decora is a fashion famous for its excessive use of accessories. The style has very little structure, as the only requirement is that the outfit contains a large number of accessories. With very few limitation, the style can be comprised of various bright colors, soft pastel colors, or monochromatic themes.
Common characteristics of the fashion often include brightly colored clothing, such as hoodies, T-shirts, knee socks, leg warmers, and skirts. The hallmark of the fashion is its use of copious amounts of accessories, such as hair clips, colorful jewelry, and facial stickers. Though often excessively bright and colorful, these elements of Decora can be used with Yumekawaii color schemes to give a more dream-like appearance.
6%DOKIDOKI is an alternative fashion brand founded in 1995 by artist Sebastian Masuda. As there had yet to be a significant demand for Decora in Japan at this time, the shop initially stocked colorful imported goods and accessories from the US and Mexico. Around 1998, when Masuda's shop began to rise in popularity, Masuda started to design and produce his own bright apparel, accessories, and interior decorations.
Despite the fashion taking off around the late 1990s/early 2000s, it continues to hold a great following with its unique characteristics, unlike any other fashion. Contributing to the endless support for Decora is musician and singer Kyary Pamyu Pamyu, one of Japan's most iconic pop stars, who regularly collaborates with 6%DOKIDOKI for her concert attire.